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	<title>Revenue Generation &#8211; Optimistic Scholar</title>
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		<title>University of Ibadan Don Advocates for Harnessing Cultural Heritage for Sustainable Development</title>
		<link>https://optimisticscholar.com/university-of-ibadan-don-advocates-for-harnessing-cultural-heritage-for-sustainable-development/</link>
					<comments>https://optimisticscholar.com/university-of-ibadan-don-advocates-for-harnessing-cultural-heritage-for-sustainable-development/#respond</comments>
		
		<dc:creator><![CDATA[Optimistic Scholar]]></dc:creator>
		<pubDate>Sat, 24 Aug 2024 10:02:26 +0000</pubDate>
				<category><![CDATA[Inaugural lectures]]></category>
		<category><![CDATA[Public Lecture]]></category>
		<category><![CDATA[Scholar Opinions]]></category>
		<category><![CDATA[Success Stories]]></category>
		<category><![CDATA[Archaeology]]></category>
		<category><![CDATA[Cultural Heritage]]></category>
		<category><![CDATA[Cultural preservation]]></category>
		<category><![CDATA[Inaugural Lecture]]></category>
		<category><![CDATA[Nigeria]]></category>
		<category><![CDATA[Professor Jonathan Aleru]]></category>
		<category><![CDATA[Revenue Generation]]></category>
		<category><![CDATA[sustainable development]]></category>
		<category><![CDATA[University of Ibadan]]></category>
		<category><![CDATA[Yoruba Northern Frontier]]></category>
		<guid isPermaLink="false">https://optimisticscholar.com/?p=3996</guid>

<description><![CDATA[University of Ibadan Don Advocates for Learning from the Past to Shape Future Development In a compelling lecture delivered during the 558th Inaugural Lecture&#8230;]]></description>
										<content:encoded><![CDATA[University of Ibadan Don Advocates for Learning from the Past to Shape Future Development 
 
<img fetchpriority="high" decoding="async" class="size-medium wp-image-4004 alignright" src="https://optimisticscholar.com/wp-content/uploads/2024/08/456457678_8075656812549629_3562867500994689788_n-300x216.jpg" alt="" width="300" height="216" srcset="https://optimisticscholar.com/wp-content/uploads/2024/08/456457678_8075656812549629_3562867500994689788_n-300x216.jpg 300w, https://optimisticscholar.com/wp-content/uploads/2024/08/456457678_8075656812549629_3562867500994689788_n-1024x736.jpg 1024w, https://optimisticscholar.com/wp-content/uploads/2024/08/456457678_8075656812549629_3562867500994689788_n-768x552.jpg 768w, https://optimisticscholar.com/wp-content/uploads/2024/08/456457678_8075656812549629_3562867500994689788_n-1536x1104.jpg 1536w, https://optimisticscholar.com/wp-content/uploads/2024/08/456457678_8075656812549629_3562867500994689788_n-1920x1380.jpg 1920w, https://optimisticscholar.com/wp-content/uploads/2024/08/456457678_8075656812549629_3562867500994689788_n-1170x841.jpg 1170w, https://optimisticscholar.com/wp-content/uploads/2024/08/456457678_8075656812549629_3562867500994689788_n-585x420.jpg 585w, https://optimisticscholar.com/wp-content/uploads/2024/08/456457678_8075656812549629_3562867500994689788_n.jpg 2048w" sizes="(max-width: 300px) 100vw, 300px" />In a compelling lecture delivered during the 558th Inaugural Lecture at the University of Ibadan, <a href="https://scholar.google.com/citations?user=LQ16_RoAAAAJ&amp;hl=en">Professor Jonathan Oluyori Aleru</a>, a distinguished scholar of Historical Archaeology, emphasized the crucial need to draw vital lessons from history to chart new pathways for development across all sectors. Professor Aleru’s lecture, titled &#8220;Sunset on Yoruba Northern Frontier?&#8220;, was presented on behalf of the Faculty of Science.
Highlighting the untapped potential of cultural resources, Professor Aleru asserted that, if effectively harnessed and developed into tourism capital, these resources could generate a more sustainable and substantial revenue stream than the exploitation of crude oil and solid minerals. He pointed to successful examples from Eastern and Southern Africa, where cultural heritage centers have become significant revenue sources, surpassing income from petroleum and gas industries. Unlike finite natural resources, cultural assets, he noted, are inherently sustainable.
Professor Aleru expressed concern over the widespread neglect and exploitation of cultural heritage in Nigeria and West Africa, where valuable cultural artifacts are often sold cheaply, leaving communities impoverished both materially and spiritually. He questioned why the destruction and looting of cultural and natural heritage do not receive the same attention as the theft of crude oil, urging authorities to refocus their efforts on preserving these irreplaceable resources.
<img decoding="async" class="size-medium wp-image-4003 aligncenter" src="https://optimisticscholar.com/wp-content/uploads/2024/08/456714138_8075666452548665_5552401083254576933_n-300x200.jpg" alt="" width="300" height="200" srcset="https://optimisticscholar.com/wp-content/uploads/2024/08/456714138_8075666452548665_5552401083254576933_n-300x200.jpg 300w, https://optimisticscholar.com/wp-content/uploads/2024/08/456714138_8075666452548665_5552401083254576933_n-1024x683.jpg 1024w, https://optimisticscholar.com/wp-content/uploads/2024/08/456714138_8075666452548665_5552401083254576933_n-768x512.jpg 768w, https://optimisticscholar.com/wp-content/uploads/2024/08/456714138_8075666452548665_5552401083254576933_n-1536x1025.jpg 1536w, https://optimisticscholar.com/wp-content/uploads/2024/08/456714138_8075666452548665_5552401083254576933_n-1920x1281.jpg 1920w, https://optimisticscholar.com/wp-content/uploads/2024/08/456714138_8075666452548665_5552401083254576933_n-1170x780.jpg 1170w, https://optimisticscholar.com/wp-content/uploads/2024/08/456714138_8075666452548665_5552401083254576933_n-585x390.jpg 585w, https://optimisticscholar.com/wp-content/uploads/2024/08/456714138_8075666452548665_5552401083254576933_n-263x175.jpg 263w, https://optimisticscholar.com/wp-content/uploads/2024/08/456714138_8075666452548665_5552401083254576933_n.jpg 2048w" sizes="(max-width: 300px) 100vw, 300px" />Focusing on the Yoruba Northern Frontier—comprising Oyo, Kwara, and Kogi States—Professor Aleru warned of the ongoing and systematic destruction of the region&#8217;s rich cultural landscapes. He cited daily human activities, such as farming, infrastructure development, and the exploration of natural resources, as major contributors to the degradation of cultural heritage. Furthermore, he highlighted the growing threat posed by antiquities traffickers, comparing their operations to those of drug traffickers in their sophistication and impact.
In a call to action, Professor Aleru urged the University of Ibadan&#8217;s administration to ensure the survival and advancement of its Department of Archaeology. He stressed that archaeology plays a vital role in addressing the ethnic, political, and religious challenges that arise from Nigeria’s diverse cultural landscape. The discipline, he argued, is essential for fostering a deeper understanding of human differences and preserving the truths of the past.
The lecture marked the eighth installment in the 2023/2024 inaugural lecture series at the University of Ibadan, underscoring the institution&#8217;s commitment to fostering academic discourse on critical national issues. 
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https://optimisticscholar.com/wp-content/uploads/2024/08/455970627_8075665309215446_7272828462833521639_n-585x407.jpg 585w, https://optimisticscholar.com/wp-content/uploads/2024/08/455970627_8075665309215446_7272828462833521639_n.jpg 2048w" sizes="(max-width: 300px) 100vw, 300px" /> <img loading="lazy" decoding="async" class="alignnone wp-image-3999" src="https://optimisticscholar.com/wp-content/uploads/2024/08/456172272_8075667802548530_4414254035855550586_n-300x155.jpg" alt="" width="331" height="171" srcset="https://optimisticscholar.com/wp-content/uploads/2024/08/456172272_8075667802548530_4414254035855550586_n-300x155.jpg 300w, https://optimisticscholar.com/wp-content/uploads/2024/08/456172272_8075667802548530_4414254035855550586_n-1024x530.jpg 1024w, https://optimisticscholar.com/wp-content/uploads/2024/08/456172272_8075667802548530_4414254035855550586_n-768x397.jpg 768w, 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srcset="https://optimisticscholar.com/wp-content/uploads/2024/08/456241699_8075665575882086_5859502119582899535_n-300x171.jpg 300w, https://optimisticscholar.com/wp-content/uploads/2024/08/456241699_8075665575882086_5859502119582899535_n-1024x584.jpg 1024w, https://optimisticscholar.com/wp-content/uploads/2024/08/456241699_8075665575882086_5859502119582899535_n-768x438.jpg 768w, https://optimisticscholar.com/wp-content/uploads/2024/08/456241699_8075665575882086_5859502119582899535_n-1536x876.jpg 1536w, https://optimisticscholar.com/wp-content/uploads/2024/08/456241699_8075665575882086_5859502119582899535_n-1920x1095.jpg 1920w, https://optimisticscholar.com/wp-content/uploads/2024/08/456241699_8075665575882086_5859502119582899535_n-1170x663.jpg 1170w, https://optimisticscholar.com/wp-content/uploads/2024/08/456241699_8075665575882086_5859502119582899535_n-585x334.jpg 585w, https://optimisticscholar.com/wp-content/uploads/2024/08/456241699_8075665575882086_5859502119582899535_n.jpg 2048w" sizes="(max-width: 300px) 100vw, 300px" /> <img loading="lazy" decoding="async" class="alignnone size-medium wp-image-4001" src="https://optimisticscholar.com/wp-content/uploads/2024/08/456377189_8075664992548811_6920964130874774589_n-300x167.jpg" alt="" width="300" height="167" srcset="https://optimisticscholar.com/wp-content/uploads/2024/08/456377189_8075664992548811_6920964130874774589_n-300x167.jpg 300w, https://optimisticscholar.com/wp-content/uploads/2024/08/456377189_8075664992548811_6920964130874774589_n-1024x569.jpg 1024w, https://optimisticscholar.com/wp-content/uploads/2024/08/456377189_8075664992548811_6920964130874774589_n-768x427.jpg 768w, https://optimisticscholar.com/wp-content/uploads/2024/08/456377189_8075664992548811_6920964130874774589_n-1536x854.jpg 1536w, https://optimisticscholar.com/wp-content/uploads/2024/08/456377189_8075664992548811_6920964130874774589_n-1920x1067.jpg 1920w, 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<h5> TwKeyays for Stakeaakeholders: Emphasizing Cultural Heritage as a Pathway to Sustainable Development 
</h5>
<ol>
<li>Cultural Heritage as Economic Resource: Cultural resources, when properly harnessed, can provide a more sustainable and profitable revenue stream than traditional natural resources like crude oil and solid minerals.</li>
<li>Successful Global Examples:  Countries in Eastern and Southern Africa have effectively transformed their cultural heritage into significant economic benefits, suggesting a model for Nigeria and West African countries to follow.</li>
<li>Urgent Need for Preservation:  There is a critical need to focus on preserving cultural heritage in Nigeria, as current practices of selling and looting cultural artifacts are unsustainable and impoverishing.\</li>
<li>Infrastructure Investment: Stakeholders should invest in the development of resource centers and infrastructure to protect and showcase cultural heritage, turning it into an economic asset.</li>
<li>Role in National Unity:  Cultural heritage and archaeology play a vital role in addressing ethnic, political, and religious complexities, contributing to national unity and cohesion.</li>
<li>Call for Institutional Support:  The University of Ibadan, and particularly its Department of Archaeology, should receive support to continue its work in preserving cultural heritage and contributing to national development.<img loading="lazy" decoding="async" class="size-medium wp-image-4002 alignright" src="https://optimisticscholar.com/wp-content/uploads/2024/08/Professor-Olu-Aleru-300x169.png" alt="" width="300" height="169" srcset="https://optimisticscholar.com/wp-content/uploads/2024/08/Professor-Olu-Aleru-300x169.png 300w, https://optimisticscholar.com/wp-content/uploads/2024/08/Professor-Olu-Aleru-1024x577.png 1024w, https://optimisticscholar.com/wp-content/uploads/2024/08/Professor-Olu-Aleru-768x433.png 768w, https://optimisticscholar.com/wp-content/uploads/2024/08/Professor-Olu-Aleru-1536x865.png 1536w, https://optimisticscholar.com/wp-content/uploads/2024/08/Professor-Olu-Aleru-1170x663.png 1170w, https://optimisticscholar.com/wp-content/uploads/2024/08/Professor-Olu-Aleru-585x330.png 585w, https://optimisticscholar.com/wp-content/uploads/2024/08/Professor-Olu-Aleru.png 1917w" sizes="(max-width: 300px) 100vw, 300px" /><a href="https://www.facebook.com/OptimisticService">OptimisticScholar</a> Congratulates Professor Jonathan Oluyori Aleru on His Landmark Achievement 
Congratulations, Professor Aleru, on your remarkable achievement with the landmark presentation of your Inaugural Lecture at the University of Ibadan! Your dedication and expertise in archaeology and anthropology have truly shone through, marking this as a significant milestone in your academic career. This accomplishment reflects your hard work and serves as a source of inspiration to many of us. Well done, Sir! 
_________ 
Reference/Credit: Content and images provided by the UI Directorate of Public Communications and obtained from the University of Ibadan&#8217;s Facebook page.</li>
</ol>
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